Banner ads make up a primary form of online advertising. These rectangular images or animated elements appear on websites and aim to engage user attention, ultimately promoting products. Banner ads can be found across various online destinations, including news sites. They function by engagement with the banner, which typically leads to a product p

Navigating the digital advertising landscape can feel like traversing a minefield. With ad fraud becoming increasingly sophisticated, advertisers and publishers alike are struggling to identify malicious actors who deceive systems for financial gain. A side-by-side evaluation of legitimate traffic versus fraudulent activity can be invaluable in ill